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Strategic Plan 2017-2019
VISION & VALUES
To enhance and support the greater Westlake business community by leading with integrity, commitment, and compassion.
MISSION
The Westlake Chamber of Commerce educates, connects, and mobilizes member businesses in the greater Westlake area while supporting the local community
Goal: Grow Membership
Purpose: Increase Financial Stability & Grow Staff
- Strategy: Add 60 New Members each year
- Strategy: Add two Chamber Partners in 2017
- Strategy: Implement Westlake Travel Club
Start Date: January 20, 2017
Target Completion Date: Dec. 31, 2019
Goal: Engage Membership
Purpose: Build relationships, increase committee involvement, identify future leaders
- Strategy: Promote committee meetings before Westlake Community Luncheon
- Strategy: Assign an Account Manager for Diamond & Partner Members
- Strategy: Chamber 101/onboarding
- Strategy: Establish active contact program between board and membership
Start Date: January 20, 2017
Target Completion Date: Ongoing
Goal: Become the Voice of Business in the Westlake Community
Purpose: Drive the relevance of the Westlake Chamber of Commerce to the community
- Strategy: Add humanitarian support as part of events
- Strategy: Sponsor a coffee meeting with the city
- Strategy: Invite county judge and politicians to be speakers
- Strategy: Take a stand on issues
- Strategy: Establish Physical Presence with permanent signage and/or a sandwich board for monthly events
Start Date: January 20, 2017
Target Completion Date: Ongoing
Goal: Establish New Educational & Leadership Programs
Purpose: Strengthen the Educational arm of our mission.
- Strategy: Partner with SCORE
- Strategy: Partner with Westbank Library
- Strategy: Partner with SBA
- Strategy: Develop Leadership Westlake program
Start Date: January 20, 2017
Target Completion Date: Sept.1, 2017